Thursday, October 20, 2016

The Importance of Storytelling in Content Marketing #MPB2B

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Once upon a time … A long time ago in a galaxy far, far away … There once was … These aren't just classic fairy tale or movie beginn...
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6 Cross Channel Tactics That Successful Marketers Do That Most Don't

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Orchestrating highly targeted and individualised marketing campaigns for your prospects and customers takes more than just great creative. I...
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Microsoft beats estimates with $22.3 billion in quarterly revenue

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Cloud services were strong, but the company's consumer devices revenue was generally flat or down, except for Surface computers. Pleas...
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7 Top-Performing Unbounce Marketing Emails to Copy, Paste & Customize

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I've been wanting to write this post for a while, though I always had a slightly different format in mind. But after seeing this incred...

The 7 Epiphanies Needed to Intuitively Grasp Statistical Significance

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There is only one danger more deadly to an online marketer than ignorance, and that danger is misplaced confidence. Whenever a marketer omi...

Live Video is King: How To Use It Without Going Broke

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Live Video is King: How To Use It Without Going Broke written by Guest Post read more at Duct Tape Marketing As you may have heard from i...
Tuesday, October 18, 2016

How to Run an A/B Test in Google Analytics

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Designs don't always work out as intended. The layout looks good. The color choices seem great. And the CTA balances clever and clear. ...