12 Tips for Increasing Your Click-Through-Rates on Twitter (Infographic)

Marketers have dozens of Twitter analytics tools at their disposal. These tools give them the power to test the impact of a tweet with the goal of increasing their social media ROI. Those who say that marketing on social media is just a waste of time and money may just be using it incorrectly or […]

How to Keep Your Readers on Your Blog Longer

Don’t you hate it when you spend hours writing a blog post only to see that people spend mere seconds skimming it? In an ideal world, you want people to spend hours on your blog, but sadly that won’t happen. What you can do instead is get people to come back more frequently and spend  [click to continue...]

30 Favorite Quotes From Content Marketing Influencers in 2014

  As a newer member of the TopRank Agency blog team, I spent a good part of my first couple weeks here digging through the past year’s blog posts and getting up to speed with TopRank content and best practices. As I did, I found that I was jotting down quotes and notes that stood [...]

Annual Roundup: Top 14 Modern Marketing Blog Posts of 2014

2014 was a significant year for modern marketing, particularly for our organization and brand. After several milestone acquisitions, Oracle formally introduced the Oracle Marketing Cloud focused on empowering marketing leaders and organizations to deliver on the promise of customer centricity.

We have aimed to deliver content that supports your individual and team’s growth, strategic challenges, and market growth. As the year comes to close, we’ve compiled 14 of the most popular Modern Marketing Blog posts of the year. Take a look at the some of the trends, benchmarks, and strategic focus points of this past year, and feel free to share your favorite resources in the comments.

1. Upworthy’s Top Takeaways For Creating Viral Content
Take a behind the scenes look at how the viral giant developed a secret sauce for sharing, and 6 tips you can leverage to make your marketing stick, too.

2. The State of Content Marketing 2014 [Infographic]
Check out our first infographic of 2014, which breaks down content marketing benchmarks, use cases, and challenges for the modern marketer.

3. 4 Content Marketing Metrics Trends and Best Practices
These insider tips were derived from the aforementioned benchmark report and infographic.

4. How To Build Up Social Media Marketing Like LEGO
Uncover from the source’s mouth how one of the world’s most famous toy brands uses social media to engage, share, and support ROI. It’s what makes “everything awesome.”

5. 18 Marketing Challenges Cited by Leaders at the CMO Club Summit 
Marketing leaders from the world’s biggest brands came together this past January in New York City; here’s a list of their most pressing challenges. Now that we come up on a year since making the list, is your challenge cited?

6. 6 Trends Highlighted at Social Media Marketing World
Our own senior manager of social marketing, Lauren Harper, was on the floor to report on social media’s latest trends, including channel focus, ROI challenges, and benchmark stats.

7. 4 Steps to Maximize Your Marketing Data
Contributing author Cassie Hrushesky from BlueWolf outlines how to make the most of your customer information with tips for every marketer across all stages of strategic maturity.

8. 5 Tips for Improving Your Social Media ROI
Lauren Harper tackles the steps every marketer should take to ensure they’re gleaning solid benefits from their social media marketing investments. *Hint: Don’t underestimate the “human touch.”

9. Introducing The Demand Gen Pro's Cookbook: Tasty Tips From Marketing's Master Chefs
One of our most popular eBooks of 2014, these case study “recipes” will get your lead gen cooking. Fire it up!

10. Seven Ugly Truths About Content Marketing
Contributing author Rachel Metscher outlines the dark side of content marketing, but more importantly, offers tips to avoid the black hole.

11. Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
Oracle Marketing Cloud GM Kevin Akeroyd offers a pensive piece on how marketers are tasked to piece together the broken customer experience.

12. 6 Ways Marketing and IT Collaboration Boosts ROI
Oracle Social Cloud’s Jack Newton presents a data-driven case from Oracle’s Socially Driven Collaboration Study, for how teamwork trumps individual efforts.

13. CMOs Face a Major Dilemma [Infographic]
Not your average infographic, but a visual representation of how marketing leaders need to better connect the dots of customers’ experiences across paid, earned and owned media.

14. 7 Ways B2B Marketers Can Build a Rock Star Audience on Twitter
Contributing author Carter Hostelley offers a framework for building up your Twitter following of the right, connected people.

What were your favorite modern marketing reading resources of 2014? Share your favorite post with your social networks!

The Best Email Marketing, Copywriting, Social Media and Content Marketing Posts of 2014

That’s a tall order to fill, but unlike many “best of” articles floating around on the web this time of year, I’m (shockingly!) not looking at “best” in terms of the most page views, tweets or shares. In worst cases, those kinds of indicators can be artificially inflated or misguided. What I’m looking at are […]

Your Content Marketing Silver Bullet: Liveblogging Events

Do you attend industry conferences? Would you like to create a greater diversity of content on a regular basis without a big jump in budget? Imagine these two scenarios: Dan looks forward to industry conferences because they provide time away from the office and give him a chance to be inspired by industry thought leaders. He [...]

How SaaS Marketing is Different from Every Other Type of Marketing

SaaS marketers have a tough job. Marketing is hard. But what about marketing something that has no physical presence? Or marketing something that is constantly changing? Or marketing something that has some goofy name? Or marketing something that only about 20 B2B companies will be interested in? Or marketing something that doesn’t even make sense […]

Guidance for 2015

This year, be willing to be even more true to who you are, and who you intend to be. Work from the core of your mission and permit no distractions. Remember that your day is your week is your month is your year. Your success comes from each choice you make along the path. And […]

The post Guidance for 2015 appeared first on chrisbrogan.com.

Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar

Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers.

Over the past year, Oracle Marketing Cloud has added more than 350 marketing applications and data partners to deliver the industry’s largest marketing technology ecosystem. The most recent addition to this list is Mintigo’s latest Oracle Marketing AppCloud application that brings predictive lead scoring and data enrichment capabilities directly within Eloqua.

According to John Stetic, Group VP of Product for Oracle Marketing Cloud, “Mintigo has built a native and integrated solution on our Oracle Marketing Cloud that can help deliver predictive marketing and lead scoring. This is a great example of an open platform with integrated, innovative solutions, that can simplify the marketer’s experience and help grow their business.“

To learn more about this, I recently interviewed Mintigo’s Chief Product Officer, Atul Kumar, who has been a key player in making this application possible.

Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud?

Atul:  I’ve gone through many integration projects and worked with several different marketing automation systems. It has been a challenging task due to the complexity of technology and lack of standard business processes. Marketers today are looking for a quick solution and don’t want to deal with the complexity of integrations.

Earlier this year, Oracle Marketing Cloud  announced the framework for native applications and opened up their Eloqua platform even further. We partnered with the Oracle Marketing Cloud team to create the first native application for predictive marketing which solved many complex technological issues and made it effortless for marketers to get value from our predictive platform much quicker than it has ever been possible. Now, Eloqua customers can easily install the native application with just a few clicks and the Mintigo application for predictive lead scoring and enrichment becomes part of their Eloqua canvas. This enables marketers to easily leverage the power of predictive marketing and insights to personalize the engagement with individual prospects and make data driven decisions within their existing workflows without ever leaving their Eloqua canvas.

What are some of the biggest challenges marketers are facing with their marketing automation, and how does this integration address those challenges?

Atul:  If you look at Scott Brinker’s marketing technology landscape infographic you will quickly appreciate the challenges modern digital marketers face today. In the past three years, the available technology pool has increased dramatically. As a result, marketing automation can no longer remain a simple solution. It must evolve into a platform solution and allow easy access to various technologies available in the market.

This revolution was started by Salesforce.com about a decade ago when they launched the AppExchange. Eloqua took the bold step in 2011 and committed to be an open platform with the launch of their AppCloud marketplace. Today, there are over 20 marketing applications on Oracle’s Marketing AppCloud providing marketers an easy way to receive value rapidly. This past June, Oracle  announced the availability of native applications that further opened up their Eloqua marketing automation platform.

With this, Oracle Marketing Cloud has become a leading open modern marketing platform. Marketers can now quickly adopt the innovative solutions to gain competitive advantage and get more out of their investment in technology and programs. We’re proud to be one of Oracle Marketing Cloud’s premier alliance partners in enabling marketers achieve greater success by leveraging innovative technology.

As someone who’s been in the marketing technology space for 15 years, where do you think the market is headed?  What do you think will be the game changers for B2B marketers in the coming years?

Atul:  It has been my passion to augment marketers’ creativity with data science to drive better marketing and sales results.  It all started in 2000 when I was at Oracle; we built a data analytics solution for marketing and sales that provided visibility into marketing activities of prospects and customers. During a demonstration, an account executive literally jumped out of his seat when he saw that one of his major accounts had been downloading and using Oracle tools freely and widely via the trial download program. It made his sales conversations more fruitful and personalized. The old saying “knowledge is power” really applies in this instance.

In the past six years, B2B marketers have figured out how to amass leads.  Advances in technologies, such as social media, has created a tremendous amount of data, but most of it is outside the reach of marketers. This data can be used to build an intelligent system or machine that uses data to drive demand generation, optimize lead nurture campaigns, and assign every prospect in the marketing funnel to the appropriate marketing or sales stage. This machine will ultimately enable multi-channel campaigns, provide insights to sales and find buyers both inside and outside the funnel. 

Modern marketers are leading the way in utilizing data science to revolutionize the way they market, measure and manage their campaign strategies.  It’s truly an exciting time to be a marketer and we believe the best in B2B marketing technology innovation is yet to come.

To learn more about Mintigo’s new AppCloud application, check it out on the Topliners Community or Mintigo’s Predictive Lead Scoring For Eloqua page.

Don’t Blog Unless You Use These 11 Tools

Are you having a hard time blogging? I know I did when I first started out. Over the years, blogging has evolved, and many new platforms and tools have been created. Most of the tools aren’t very useful, but a few are. Here are the 11 tools that have helped make my blogging journey a bit easier  [click to continue...]

5 Lessons From Our Top Social Media Marketing Posts of 2014

Wherever your specialty lies in the the digital marketing world, social media will continue to grow in importance in 2015. In fact, 92% of content marketers use social networks for content publishing. (CMI/MarketingProfs) Earlier this month, Lee Odden put together a list of our most popular blog posts on social media marketing throughout 2014. From [...]

2014 Year Review: Most shared posts in Web opt, button copy and email marketing

This year, we shared a multitude of discoveries achieved in the MarketingExperiments research lab. Read on for the most shared posts of 2014 to help you prepare for 2015.

Why Modeling Churn is Difficult

Customer churn is a really interesting problem. It appears to be a simple calculation, but the more you explore it the more complex it becomes. Evidence of this complexity appears in the variety of articles written on the subject, such as: For Entrepreneurs uses a very straightforward method of calculation, which is then used as […]

Get Brave With Me

Are you ready to take on 2015? For the last few years, I’ve been running a course called Brave New Year, where we work together on growing out your confidence, your ability to execute, and much more. We’ve had hundreds of graduates from the Brave course, and they are one of my most active private […]

The post Get Brave With Me appeared first on chrisbrogan.com.

Follow The Sun! The Right Way To Use Solar Energy

In the future, people will be less dependent on oil for things like electricity and home heating. Solar energy will take up much of the slack, and it is actually something that you can use right now. This post can definitely help you out there. Even a small change, such as a solar-powered hot water ...

Online Marketing News: Bing Dinged, Billions-o-Bots, Trending Tube

The Evolution Of SEO - Long before Google Penguin came along, there have been many changes in the world of search.  What once worked for ranking no longer does. Take a look back at search and optimization with a look at the evolution of SEO. Digital Information World Bing Dinged: Facebook Search Results Will No [...]

5 Books to Recharge Your Strategy in 2015 and Beyond

For many this time of year is great for kicking back, celebrating the annual accomplishments of your team, and marking the moment with some downtime. We’ve complied a list of books for the marketer looking for resources to inspire and recharge strategy for 2015 and beyond. Check them out!

1. Digital Relevance: Developing Marketing Content and Strategies that Drive Results – By Ardath Albee
With complex sales cycles often extending into years, maintaining long-term relevance requires both strategic planning and dynamic adaptability. The book provides techniques and advice marketers need to match content to context and respond to constantly shifting markets. Albee outlines clear-cut strategies for developing customer-oriented communications, identifying the distinct value that differentiates your company, and making the shift from singular communications to a continuum approach that aligns outcomes to business objectives. The book will be available January 6.

2. Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content – By Ann Handley

In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. Regardless of your organization’s makeup, everybody is challenged to embody the skills and tasks of the content role. The book offers viable advice written in a clever and accessible tone to foster a proactive writing environment for your team, develop your brand’s point of view, and improve your ability to empathize with your audiences.

3. Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less – By Joe Pulizzi

This book encourages marketers to implement an audience-first strategy to answer the age-old question: How does effective content marketing help companies drive meaningful relationships to grow and engage with your target audiences? Pulizzi offers real world examples of both B2B and B2C companies leveraging smart content marketing to drive real business. The book also offers 6 Principles of Content Marketing, including “Avoid Sales Speak,” a must for all marketers committed to providing truly engaging and helpful content. This book is a great resource for examples and for help in getting your documented strategy off the ground, starting with a mission statement. 

4. Youtility: Why Smart Marketing is About Help Not Hype – By Jay Baer
Consumers today gravitate toward resources and brands that provide information and value beyond the transaction. And as noted in this book, “The difference between helping and selling is just two letters. But those two letters are critically important to the success of business today.” Baer offers a new marketing model for the age of information overload, to get marketers thinking about how they can actually drive sales by focusing on offering service to help and enable customers. This book provides help-based case study examples to inspire your next relationship-building touch point.

5. QR Code Kill Kittens: How to Alienate Customers, Dishearten Employees, and Drive Your Business Into the Ground – By Scott Stratten
Because we could really use a helpful list of the things we should NOT be doing, this book surfaces the faux pas standing in the way of success. The content is presented in several sections, each including a story related to the topic, as well as tips and explanations on what not to do. A little reverse psychology can do the marketer good. In his book bio Stratten explains, “If you knew that your terrible business decisions could cost a kitten its life, would you still do it? Of course not. No one wants to hurt a kitten, and no one wants to damage their own business through easily avoidable mistakes. The trick is, knowing which things are the wrong things to do.”

What’s on your winter break reading list?

Happy Holidays 2014 from @TopRank Online Marketing

From all of us at TopRank Online Marketing, we wish our community the Merriest Christmas, the Happiest Hanukah and the most wonderful Holiday Season! Click the image below to see this year’s Holiday card:       Gain a competitive advantage by subscribing to theTopRank® Online Marketing Newsletter. © Online Marketing Blog - TopRank®, 2014. [...]

5 Data-Backed Strategies That Will Get You More Mailing List Subscribers

List building is one of those things that marketers are always looking for ways to do better and faster. Even with the rise of social media and content marketing, email marketing continues to be one of the most effective digital marketing tactics; after all, when a consumer gives you her email address it means you […]

The Gift of “Give to Get” in Social Media and Content Marketing

“Pay it forward”, “Good karma”, “Give to get”. There are many ways to express the notion of creating value for others before expecting something in return, but in the marketing world, such a perspective is contrary to the norm. Many marketers still gravitate towards another expression, “What’s in it for me?”, that guides much of their approach [...]

How to Build the Online Community that Builds Trust

Want to build an online community? When you understand the power of the online community, you’re bound to answer in the affirmative. Vanessa DiMauro, CEO of Leader Networks, will tell you the online community is the most powerful way to connect with prospects today. Well-run online communities advance trust building. In a recent webinar, Vanessa […]

Marketing Prediction Overload: 200 Plus Digital Marketing Predictions for 2015

What’s around the corner for digital marketing in 2015? Answers to that question seems to be in abundance as we close out 2014 and look for affirmations of plans for the coming year. From social media to mobile to big data and predictive analytics, there are preparations, pontifications and predictions being advocated everywhere you look. I [...]

Why You Won’t See a Happy Holidays EMAIL From Me

Note, if you’re receiving this in your inbox, that means you’ve subscribed to the RSS-to-email feed for chrisbrogan.com. That doesn’t count. Now, my point. The Least Read Email of the Year I may be alone on this. You tell me. But the holidays email message is the least read email of the year. I haven’t […]

The post Why You Won’t See a Happy Holidays EMAIL From Me appeared first on chrisbrogan.com.

11 Actionable Content Marketing Articles You May Have Missed in 2014

This year, the marketing team at Unbounce read so many actionable, thought-provoking blog posts that made us rethink our content strategy. For our last blog post of the year, here are 11 of our favorites to help you step up your content marketing game in 2015. Happy holidays and see you all in the new year!

The Ultimate Regift: Must-Read Marketing Advice From 18 Experts [SlideShare]

Marketing is a unique discipline. It’s been said that it requires the right mix of art and science to develop the right formula to effectively engage your audiences, as well as a certain finesse to create experiences that delightful impressions and lasting relationships.

Special marketing is often inspired by a simple idea that triggers a bigger concept, which can be challenging to find.

In the spirit of the holiday season, we sought to come up with a unique gift for our audiences. We wanted to offer something to help ignite your passion for marketing, and spark some new ideas to refresh your relationship with customers in 2015 and beyond.

Okay, so we’re slightly guilty of the dreaded “regift,” which is typically an unwelcome and insincere transaction (though there was that one time your sweet relative simply didn’t realize you’d be there, and threw you a holiday bone with a box of chocolates.) Now that’s a sweet regift we can get behind.

We called on18 marketing experts – some authors, customers, and partners—to bring together the ultimate marketing regift: They each offered up the best marketing advice they’ve ever received. The end result is a compilation SlideShare, an exciting way to pay-it-forward for the holidays. While being on the receiving end of a regift is traditionally a holiday faux pas, we’re thinking this particular SlideShare chock full of insights will be greatly appreciated by the marketing community. It surely beats an ugly sweater.

Check out “The Ultimate Regift: Must-Read Marketing Advice From 18 Experts.”

Join in the discussion! We encourage you to share the best marketing advice you’ve ever received using the hashtag #RegiftMarketing.

Thank you for your continued readership, support, and participation in the marketing community. Wishing you, your teams, and your families a wonderful holiday season and a healthy, prosperous New Year, from your friends at the Oracle Marketing Cloud.

8 Psychological Triggers to Optimize Your Pricing Page

Pricing pages have a huge impact on online sales. Designing the right pricing page is key to increasing checkouts and revenue, but there’s a lot more to a pricing page than its design. Since emotions and psychological triggers influence purchasing behavior, and since consumers depend on products and services to fulfill emotional needs in their […]

How to Use Your Past to Create Your Future

How to Use Your Past to Create Your Future written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Recently, my friend Dan Sullivan, creator of The Strategic Coach, join me for a live discussion with my readers to talk about something he calls the Freedom Cycle. I’ve known Dan for a number of years now and I think he’s one of the best strategic thinkers I have encountered. He’s built what is likelyContinue Reading

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3 Reasons Why Your Content Marketing May Have Failed In 2014

Content marketing is a tactic that requires research, testing and then a strategy on how to proceed. A lot of businesses tried content marketing for the first time in 2014. Those who didn’t see the results they were looking for shouldn’t rush to throw in the towel. A Google search for the words ‘content marketing’ pulls [...]

Can You Write Viral Copy like The Huffington Post?: 6 reasons why you might not be stacking up

After evaluating patterns from the top 100 most shared articles from the past year on The Huffington Post, we found what’s really causing their articles to go viral.

Why Your Data Needs a Makeover [Infographic]

Analysing marketing data - and communicating your findings clearly - is vital to your career progression. According to Forrester’s report, Marketers Need To Acquire Adaptive Skill Sets, in the future the most valuable marketing professionals will be those who can not only manipulate data, but who are creative enough to pull interesting patterns and suggest unique solutions based on these findings.

Everyone digests information differently. Accountants can often look at a spreadsheet and instantly spot what’s going on. The rest of us understand data more clearly when it’s presented in charts and graphs.

• If you’re struggling to see patterns in your data, software which can visualise it often helps - particularly to reveal anything out of the ordinary, or worrying. 
• If you want to convince the board, visualising your points can help to communicate them.

In this infographic, we discuss the theory of data visualisation and why it’s important.

 

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Weekend Favs December Twenty

Weekend Favs December Twenty written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or one thatContinue Reading

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http://youtu.be/B_6PW9De-dQ

4 Tips to Enhance the Marketing Value of Social Media Intelligence

Over the years, social media has morphed from a channel for basic communications to a forum for richer engagement with audiences that have a natural affinity for brands – as fans and followers opt in to keep pages part of their social activities.

Social as a channel is offering evolving ways for marketers to interpret more thorough insights about their audiences, and seize additional opportunities to learn more granular attributes about customers and prospects – on their terms.

But as a recent SiriusDecisions SiriusView report notes, marketing organizations are falling victim to more manual, labor-intensive methods of intelligence collection, which aren’t entirely scalable. The report notes that, “Investing in SMI solutions helps automate and scale social monitoring, response and analysis, allowing an organization to broaden its social intelligence capabilities to encompass more social channels and conversations, while deepening its capabilities by improving its analysis of social media data.”

Even when marketers do adopt a social media intelligence tool to improve engagement and measurement tactics, as with any significant technology rollout, it’s important to implement a strategy to maximize the value of the investment. Here are four tips to do so more effectively, and help your teams, and customers find ongoing value in your social media marketing efforts:

1. Record your engagement strategy. While the theme and frequency of your social campaigns may differ across various demand oriented programs, determining your objectives and anticipated results will help your social media monitors understand what to look out for, and how to respond. For instance, some keywords, phrases, and other qualitative insights will be more conducive to your campaign focus than others.
2. Listen and learn for business insights. Listen to what people are saying about your brand, analyze campaign results, and get engagement metrics. This will help you learn about customer preferences, what they like and don’t like about your product, so you can refine this information and use it to create products and marketing programs that sell. Audiences often take to social media to voice their hopes, desires, and concerns with respect to the products and services they use. Seize the opportunity to learn and grow.
3. Determine your targeting strategy based on response. As noted in the SiriusDecisions report. “If cross-functional organizational alignment is weak, social media intelligence is prone to the same deficiencies as the rest of the marketing program mix, for instance, a lack of audience insights, siloed approach, failure to present usable, actionable insights.” Highlighting your reaction strategy is a significant build on tip number one, to refine your engagement focus. This ensures that your team has parameters to effectively react based on proven methods.
4. Align tools and teams to conquer! To make the most of your social media intelligence across all organizational efforts, map out a plan to integrate the appropriate systems, as well as the insights being gleaned from them. This will help not only your team foster a more seamless execution focus, but create more meaningful customer interactions across touch points. For instance, you can better connect the communication messaging to your social audiences in a way that rewards their loyalty and interest.

For more takeaways on the state of Social Media Intelligence, as well as the technology landscape, download the SiriusView report, Social Media Intelligence 2015.

How Google Crawls and Indexes Web Pages

Have you ever wondered how Google crawls and indexes web pages? If you haven’t, you should. Why? Because it affects how well your site ranks on Google. In order to help you understand Google and improve your rankings, I’ve created the following infographic. It not only breaks down the way Google indexes your website, but it  [click to continue...]

How to Turn Holiday Shoppers into Year-Round Customers – Starting Right Now

The online holiday season keeps growing by leaps and bounds. For many retailers, it’s the pivotal moment that can either make or break their business. According to ComScore, holiday e-commerce spending is expected to increase by 16% to $61 billion, while mobile commerce continues its upward surge, with 25% growth between 2013 and 2014. So […]

Online Marketing News: Google Responds To Responsive, A Twitter Minute, Facebook Offers

A Twitter Minute - A minute isn’t that long, is it?  What can take place in just 1 minute?  Find out what goes down on Twitter in just 60 seconds. WhoIsHostingThis? Report: U.S. Mobile Search Spend Expected To Overtake Desktop Next Year - eMarketer’s lastest estimates encompass PPC and SEO spending on smartphones and tablets. Search Engine [...]

Which Tech Entrepreneur Are You? Take the Quiz to Find Out!

Today we have a fun little quiz that determines what kind of tech entrepreneur you are. Take the quiz below and when you’re finished, share your results with your followers! We’d like to thank

Focus on Important Instead of Urgent

Focus on Important Instead of Urgent written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Paige Wilson  – Enjoy!  As a small business owner, do you know how much your company earns or loses because of the skills of your employees? How can you increase the productivity and efficiency of your business? Productivity is vital toContinue Reading

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Essentials of a Solar Greenhouse

Plant breeding and plant production is a very productive hobby and livelihood. It is good way to earn some living by producing high-valued crops. It is also a good way of contributing to the environment. The best way to sustain this endeavor is to get a solar greenhouse. Read on to learn the basics of ...

Global Content Marketing – Book Review

The opportunity to attract, engage and persuade  buyers through useful content extends to markets on a global scale. But the same rules about content that work at home may not work abroad. Nor the processes and team structures that many content marketing departments are used to. That’s why resources around content marketing from a global [...]

Landing Page Optimization: What a 4% drop in conversion can reveal about offering discounts

Discounts can be tempting to use as a tool to increase sales volume, but they also come with their own set of consequences. Read on to learn more about a price point experiment featured in a recent MarketingExperiments Web clinic that helped a team of marketers at a large media company discover why discounts are not always an ideal strategy for driving subscriptions.

3 Questions You Must Answer to Create Mobile Landing Pages That Convert Like Crazy

Designing landing pages for mobile isn’t easy – you’ve got to cram all of the essential elements into half the space. In our recent Unwebinar, CRO expert Bryan Eisenberg shared three questions you can ask to create well-rounded landing page experiences for your mobile users.

6 Common Checkout Mistakes No One Should Make

Let’s begin with a scary statistic: 68% of your potential customers will leave your store even as they are preparing to pay you. That’s a painful number. What can you do about it? First, we have to accept that there will always be some percentage of people who naturally drop out of the checkout process. […]

Social Media Content: Pros, Cons, Examples and Best Practices

Aside from your company website, social media content may be one of the most visible forms of content marketing that a brand can produce. When potential customers are seeking out information about your industry and your brand, they are most likely first visiting your website, then checking out your social channels. Content on social media [...]

The Role of Luck in a Startup

The Role of Luck in a Startup written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Marketing podcast with Mikkel Svane When you look at a seemingly successful company – say one that went from meager to startup to household name to public phenomenon – it’s easy to gloss over what it took to get from the garage to the board room. My guest for this week’s episode of the DuctContinue Reading

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3 Online Marketing Trends To Take Advantage Of

Editor's Note: Today's post comes courtesy of Ivan Guzenko, VP and Founder of SmartyAds. His passion is advertisement and social engineering. Active digital-fraud fighter.

Each year we see new online marketing trends come and go, some will remain relevant but most of these trends are constantly shifting and evolving to fit the ever fast moving industry. If you’re not aware of these new marketing trends, you could put yourself in serious danger of falling behind in the face of your competition.

1. Data Insights in Online Marketing - Spending on marketing analytics is expected to increase 60% by 2015 according to Gartner. With the increase in action on all social media platforms a huge bonus becomes apparent to online marketing specialists, data. Facebook, Twitter, and Amazon provide so much more information about human behavior and psychology then we ever had access to before. Where do your consumers live? What other brands are they interacting online? How much time do they spend online?

Analyzing user behavior allows us to uncover a whole new fascinating and relevant piece of the online marketing puzzle. Learning about how your users are interacting with your page and understanding new information is extremely valuable for your online marketing efforts. If you’re not aware of these essential analytics you’re likely missing a huge portion of your target audience hence losing a huge customer base.

2. The continual Rise of the "Prosumer" - Prosumers are an essential part of your online business. Today consumers want to take a more active part in engaging with your brand online. These "prosumers" can be extremely influential online. Let’s not forget the case of DellHell, when a Dell customer was so angered by the customer service he received from Dell that he created a parody off of the original Dell logo with the words ‘DellHell’ which instantly went viral.

Often these Prosumers are the most engaged and active online as well, these are the types of people we want to be marketing toward. The people are always going to have a big influence on your brand, after all it’s them you’re trying to attract. Give the people what they want when it comes to customer service it’s essential to be personable and form real human connections. Let them get a real interactive experience in your online campaign, too. Revlon came out with an awesome campaign this year that lead the user through an interactive ‘choose your own adventure’ experience. Allowing their customers to interact with their advertisement makes the prosumer feel they took part and can take part in the outcome of the ad itself.

3. Combined Campaigns - Allowing your consumers to interact with your campaigning efforts on multiple media facets is an exceedingly growing trend in online marketing. This practice yields increased engagement and network traffic across the marketing spectrum. If you can find a way to link a common thread through all of your media channels including both traditional advertising techniques and new media you’ll definitely begin to see the powerful benefits in your campaigns. Brand names that integrate their campaigns into a multi-channel digital marketplace have shown results of achieving increased ROI sale values up to 300%.

Once you’ve connected with your consumers on one platform, multiple media facets only motivate your consumers to connect with your brand in multiple different ways. It also encourages more engagement through multiple forms of media. Bing’s collaboration with Jay-Z is a brilliant example of combined campaigns. The online aspect of the campaign involved people using the Bing search engine to discover new clues which lead to different pages of Jay-Z’s new book Decoded. Areas of New York City were then covered with pages of the book related to the specific area. The campaign made a huge splash on social media, online, and offline.

These online marketing trends are just a few of the recent trending tactics that you should be aware of, and definitely taking advantage of. There’s ways to incorporate these broad ideas into your local campaigns for small businesses, the big takeaway here is the trend itself and you can play with them and work them into your campaign however fits.

100 Lessons Learned from 10 Years of Blogging

I can’t believe that I’ve been blogging for over 10 years now. Boy, has it been a fun journey! Overall, I love blogging because I enjoy helping others. In addition to that, it’s helped generate a lot of traffic and revenue for my companies. It’s actually our main marketing channel for each of my software  [click to continue...]

Raccoon Removal Jersey City NJ Call 973 388 9126 Animal Removal NJ Cool Video..

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Raccoon Removal in Jersey City NJ (Animal Removal NJ) could be dangerous at times. Why? Because they could have rabbies!! That is why you need to have a animal pest control professional handle this type of wildlife. A raccoon is more dangerous than a squirrel. As you already know New Jersey is filled with these wild animals.

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KISSmetrics A/B Test Report: Know How Your Tests Impact Your Customer Acquisition Funnel

A/B tests tell you whether changes you want to make will improve your conversions. The most common example is a test that compares two website headlines. Half of the people who visit the website receive one headline (control), while the other visitors see the other headline (variant). The purpose of the test is to determine […]

A Marketer and a Journalist Walk Into a Bar: 5 Definitions of Brand Journalism

So … a marketer and a journalist walk into a bar. That could either be the start to a joke meant for somewhere other than this blog, or the beginning of a definition of the term ‘brand journalism.’ Let’s go with the latter. You may have heard the phrase ‘brand journalism’ tossed around, but what [...]

Stop Trying to Make Your Customers Smarter!

Stop Trying to Make Your Customers Smarter! written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

Waiting for a flight home from Bangkok the other week, I found myself leaving the lounge at the same time as a lovely elderly woman from Chicago. She was headed home, after being part of a two-week group tour around Thailand. We struck up a conversation (of course we did, dear reader, do you notContinue Reading

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How and Why I Use BuzzSumo

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An Epic Landing Page Makeover That Debunked 3 Optimization “Best Practices”

When we A/B test our landing pages, we set out to validate our assumptions – but we definitely don't expect “best practices” to do a *total* face plant! When conversion-centered designer Jen Gordon gave a landing page a dramatic makeover, she wound up debunking some common conversion tactics.

25 Women Who Rock Social Media – 2014

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Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards

It’s about that time again, to strut your marketing stuff and vie for a Markie Award! We are honoring excellence in modern marketing across 20 categories. The Awards ceremony will take place at Modern Marketing Experience, April 1, 2015 in Las Vegas. We are accepting submissions for the 2015 Markie Awards NOW through January 15, 2015. Check out highlights from last year’s ceremony, and view this year’s updated categories. Go for it! 

For more highlights on how to make your submission shine, join us for a webinar, "Anatomy of a Markie Winner: What it Takes to Win a Markie", Thurs., Dec. 18 at 12 p.m. ET/9 am. PT. 

Best Audience Creation – Are you targeting, segmenting, and engaging an ideal audience for a specific business initiative? Have you successfully created that newly defined audience based on metrics which demonstrate a higher conversion rate or proven nurturing path? Did you accelerate the process of identifying true prospects in a pool of suspects by capturing information along the customer journey, mapping digital touch points, and developing triggers? Do you deliver a custom experience for this audience across email, mobile, and in-store channels? If so, this could be your category. Download entry form

Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? Are you attracting or retaining your ideal customers? If they’re fiercely loyal, become brand advocates, or are simply driving revenue then you know you’ve got a winner. Share your program details and your metrics with us. Download entry form

Best Data Activation (formerly Best Data Orchestration)- Every modern marketer knows that inaccurate, inconsistent, or old data decreases marketing effectiveness. But data hygiene is just the start. Then you need to instrument a process and activate the data. This award recognizes organizations that have made data activation a strategic priority and have seen that investment pay off with faster conversion rates, increased revenue, and higher ROI. Download entry form

Best Digital Marketing Ecosystem (formerly Integration Innovation) - Have you taken advantage of digital marketing integration to enhance processes or improve analytics? Tell us how you’ve created an integrated ecosystem with CRM, third-party cloud apps, or other applications to automate, streamline, and enhance your marketing efforts. Get extra points for how you’ve used APIs in interesting ways. Your results of time or money saved, increased response rates, improved productivity, or better targeting will help you win this Markie. Download entry form

Best Integrated Ad Campaign – Advertising has come a long way since Mad Men. In today’s world of fragmented media, an integrated cross-channel customer experience with connections to content, social, and data is necessary. It’s more relevant and personalized with an increase in targeted display ads and nurturing campaigns instead of just mass media commercials, print ads, and billboards. If your organization has taken advantage of this brave new world, tell us how you’ve integrated your cross-channel ad campaigns to produce results. Download entry form

Best International Campaign – Impress us with a campaign you’ve run outside the United States. It may have been in multiple countries in multiple languages, a modification of program originally created in the US and re-launched in another country, or any variation in between. Measurable results – especially in comparison to non-localized campaigns – will be critical in demonstrating success. Download entry form

Best IT – Marketing Collaboration – Have your IT, marketing, and sales teams overcome organizational silos and cultural hurdles to collaboratively spark the creation of something completely new:  A stunning approach that goes beyond basic CRM and marketing automation integrations, where data management or business intelligence insights bring about new levels of customer insight, real-time decision making capabilities, improved marketing and sales efficiencies, or a better customer experience? Finalists in this category think beyond the norm and consider how they can work with IT to leverage tech investments far beyond marketing automation to positively impact the business and revenue. Download entry form

Best Lead Nurturing Program – Do you have a sophisticated lead nurturing program that delivered measurable results? Does your program make decisions that matter and result in actions that are compelling? Do you have creative workflows or interesting segmentation? Tell us about it and you might take home the Markie. Download entry form

Best Social Campaign – Has your brand or company effectively used social marketing as a strategy to build brand awareness or turn customers and prospects into advocates? Has your brand used social media in new and interesting ways or as the centerpiece of a successful new program? Have you seized social media opportunities and generated proven results? If so, this is the category for you. Download entry form

Brand Experience of the Year – Brand preference is the summit of the marketing mountain. It’s where you create ideal customers who are fiercely loyal, buy repeatedly, and become social and personal advocates of your brand. That’s a tall order to fill. But some organizations have reached this goal by combining cross-channel, content, and social marketing with data management and activation to personalize customer experience and deliver a one-to-one relationship where customers don’t want to just interact with the brand, they want to be the brand. If that’s your story, then this is your category. Download entry form

Content is King – Drawing in prospects with engaging content is an important piece of modern marketing. If you’ve aligned your target personas and the buyer’s journey to your content strategy, this Markie is for you. Tell us how your content converts prospects, sustains customers, and impacts revenue to take home the statue. Winners of this Markie will have a holistic, team-wide approach to content marketing that sets them apart from their competitors. Download entry form

Customer Centricity – Every company says they are customer focused. But few actually deliver. Do you recognize and communicate with every customer as an individual? Engage customers intelligently with content in context to create a rich, 1:1 experience? Have you gone from persona to personal by combining Digital Body Language with look-alike models? Are you successfully transforming your customers into brand advocates who share their experiences on social networks?  If so, then congratulations! You’re well on the way to making customers the center of your life. Tell us how you shifted your culture from consumer transactions to customer relationships and the Markie could be yours. Download entry form

CMO’s Marketing Team of the Year – Here’s an opportunity for a CMO to recognize their team for excellence in Modern Marketing. Has your team achieved exceptional things with marketing, adopted modern technologies, helped to position the organization as a leader in digital marketing, created an outstanding customer experience, impacted the culture of the organization, and driven amazing results? If so, this Markie could be theirs. (Note: this is a “fast form” to be filled out only by a CMO.) Download entry form

Extraordinary Email – Yes, email can be extraordinary. In fact, there are some email communications that are so well written, so masterfully designed, that it’s only a question of when people will respond, not if. Achieving extraordinary response rates isn’t luck. It’s the result of great targeting, content, personalization, and timing. Show us your best performing email—whether it’s fancy HTML or simple text—and the response it drove to compete for this Markie. Download entry form

Going Mobile – You’ve got web, email, social, and display. But have you created personalized experiences with messages and promotions optimized for mobile? Is mobile the platform of choice for a majority of your ideal customers? If they’re reading emails, making mobile transactions, sharing through social, or simply using smartphones and tablets to connect with you all day and every day, then you know you’ve got a winner. Share your program details and your metrics with us. Download entry form

Metrics That Matter – This award recognizes an organization that has moved beyond reporting on simple clicks and conversions and can now make strategic business decisions based on the metrics they measure. Explain how you quantified to justify, reported on ROI, or demonstrated marketing’s impact on the business to be recognized for your performance. Download entry form

Modern Marketing Leader of the Year – Just as great people are the foundation for successful businesses, innovators are often the driving force behind exceptional marketing. You know who they are—the passionate senior people that push their teams to succeed, lead change, set the vision for the entire marketing organization, and deliver results. Tell us about their achievements to secure their own personal Markie statue! (Please note that this award will be given to an individual [VP or CMO], not an organization.) Download entry form

Most Creative Marketing Campaign – Sometimes all of the pieces align to create a fantastic marketing campaign—the perfect idea, the right target, the memorable artwork, the personalized follow-up, and of course, the measurable results. Inspire us by sharing your creativity in screenshots or links. Download entry form

Revenue Growth – Has your marketing team cracked the code on driving revenue growth? Share your formula for success to earn a Markie for this prestigious award. Nominations must demonstrate a specific quarter-over-quarter or year-over-year revenue growth rate driven in large part by integrated and repeatable marketing campaigns and processes. Download entry form

Rookie of the Year – This award is open to those who have successfully implemented any Oracle Marketing Cloud cross-channel marketing, content marketing, social marketing, or data management and activation technology in the past year. Enabling a high performance marketing culture isn’t always easy. For most organizations, it can take time to master the intricate blend of messaging, segmentation, data orchestration, organizational alignment and other disciplines. So how do some businesses make it look easy in their first year? The Rookie of the Year award honors fast starters for their superb planning, execution, and results. Download entry form

Interested in getting in on the fun this year? Visit the 2015 Markie Awards page for submission details and information on previous winners. Get your campaign results out! The call for nominations will close January 16, 2015.

How a Ferrari Made Me a Million Bucks

Can you believe that something as silly as a car made me a million bucks? What’s even funnier is that I don’t even own a car or drive… So, how the heck did I make a million bucks from a Ferrari that I don’t even own? Well, I’ll get into that a bit later. But  [click to continue...]

Website Optimization: Not testing can cost you money

This MarketingExperiments Blog post features Lisa Foreman, Marketing Conversion Manager, Nations Photo Lab, in a video interview speaking on the importance of testing and optimizing your website. Foreman explains why not testing can have a negative impact on the bottom line.

5 Ecommerce Techniques for Connecting with Millennial Shoppers

Millennial shoppers, those between the ages of 14 and 35, are the most valuable demographic right now. Even though they don’t comprise a majority of the population (27% as of August 2014) , they have buying power. In fact, they possess a whopping $600 billion in annual buying power. By 2020, they will comprise nearly […]

Weekend Favs December Thirteen

Weekend Favs December Thirteen written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week. I don’t go into depth about the finds but encourage you check them out if they sound interesting. The photo in the post is a favorite for the week from Flickr or oneContinue Reading

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Who is Chris Brogan

You know, sometimes I take it for granted that you know who I am. I thought I’d share. Continue Reading

The post Who is Chris Brogan appeared first on chrisbrogan.com.

Solar Power- How Does It Save The Environment

You’ve probably heard a lot about solar energy and how efficient it is. Moreover, over the last few years, there have been several moves to see how effectively we can use solar power in an attempt to alleviate the energy crisis that the world faces. So, how does using solar energy fit into the bigger ...

Personal Growth: There’s More Than an App for That

Personal Growth: There’s More Than an App for That written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing

It’s guest post day here at Duct Tape Marketing, and today’s guest post is from Rusty Brett  – Enjoy!  It’s no secret that personal growth and development is easier said than done. Like setting a New Year’s resolution, setting goals for self-improvement is easy — it’s the execution where most people run into issues. Incorporating personalContinue Reading

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The 4 Killer Marketing Mistakes Your SaaS Business Is Making

Once you’re an established SaaS, you’ve overcome the beginner stage issues. You’ve got users, you’ve got some word of mouth going, and things seem pretty good. But if your business team gets too complacent, you can easily stall out and flounder. Mistakes that wouldn’t happen in a smaller scale startup can happen at an established […]

The 10 Key Elements of a High Quality Website

Have you ever wondered what makes a great website? You know things like content, videos, and images are all important, but there has to be more to it, right? There is! For example, 79% of people scan web pages, so if you don’t know how to make your page optimally scannable, it won’t do well.  [click to continue...]

Online Marketing News: Disney Is Tops, Slingshot Re-slung, Tumblr Gets Growing

SURVEY: If Users Are Forced to Choose Between Facebook and Twitter, Twitter Loses - The good news for Facebook in a recent survey by survey creator Survata is that if regular users of both social network were hypothetically forced to choose between keeping only Facebook or Twitter, every age group but one chose Facebook. The [...]

How Solar Thermal Works In Your Home

Given energy concerns these days, most homes are now designed to take advantage of passive solar heating concepts. Solar thermal is a big part of this process. How Thermal Mass Works In Your Home Getting a little free heating can go a long way on your utility bill, particularly over the life of a structure. ...

Shine Your Own Bat Signal

It’s our job to be storytellers of what we do for the world, and who we seek, and how we’ll help them. If you’re not taking your opportunity to help, to connect, to build the storyline that will guide people to understand what you have that can help them, you’re missing your chance. Shine Your […]

The post Shine Your Own Bat Signal appeared first on chrisbrogan.com.

3 Professional Copywriters on What It Takes to Write Landing Page Copy that Converts

Is your landing page copy killing it… or is it killing your conversions? Before you write another word, check out these battle-tested landing page copywriting tactics.

Which TV Show Matches Your Data Utilization Strategy?

One of my most inspiring (and terrifying) advertising professors advised on a daily basis: “NO borrowed interest!” In other words, don’t cram an analogy somewhere it doesn’t fit just to be “creative.”  In this case, I think he would be quite accepting of the TV show = data challenge correlation. (Including what you can do to get it all in Prime Time). 

So, with a respectful nod to Dr. Ruben, here’s a list of some popular TV shows. See if any of these resemble your current data utilization practices.

1. Hoarders- Man, oh man, your company can’t seem to throw anything away. Try these simple, but effective first steps to break down those rooms full of clutter.

• Standardize and Sync Across System Fields. Consider country/region and pick list values for previously identified fields, such as industry, lead source original, lead source most recent, lead status, key demographics, campaign focus, etc.
• Mandate 100% Data Population on Key Fields. This should be expanded to existing web forms, CRM lead page and list uploads templates.
• Junk Contacts. Employ a name analyzer program or database scripts to identify junk content and records in the database.

2. The Walking Dead- You’re not quite sure just how much life your contacts actually have in them.  A solid lead scoring plan is what Rick would use (if he were a marketer). Delivering 1,000 “zombie” leads to a rep where only a fraction convert wastes their time. . When done correctly, Lead Scoring can yield significantly shorter cycle times, higher conversions, and enhanced follow up by sales. You don’t have to eat any brains to do it, but you do need a marketing automation system that allows for activity monitoring and recording.

3. Love It Or List It- Can you improve what you have? Or should you start fresh? You have first party data, third party data, and second party data (info shared with and from partners) plus enterprise data all trapped in sales, CRM, and commerce systems. Growing daily. Stagnating separately. Here’s what you need to do to “love it” all.  

Do the hard homework and normalize your fields across databases. It will take help from multiple stake-holders, but that one exercise will allow you to draw up personas based on key, defendable attributes across the industries and/or verticals you’re targeting. If you still end up with a mess, then “Listing It” may be the better option: consider new contact acquisition and more stringent contact field rules.

4. Modern Marvels- You’ve already built an aggregated database that gets “oohs” and “aahs.” But how can you squeeze even more out of it? By unlocking the hidden value of all those bits and bytes through data activation.  The insights derived can power things like look-alike segment modeling for more precise inbound ad placement and super-targeted outbound.  If this is your primetime show, you could experience 2x sales conversions and up to 50% savings on media and data costs.

And now for a commercial break.

Not really. But if you’d like to explore more what powers are locked in your data and how to free them, I invite your download the new Modern Marketing Essentials Guide to Data Management. 

See, Dr. Ruben, it worked. Thank you to the various TV shows I hijacked to make a point; be sure to visit their sites and catch them on the media device of your choice.