10 Marketing Techniques I Learned from Instagram Models

Do you use Instagram? If you do, you probably notice a ton of pictures of half-naked models. Most people react negatively to these images; for example, they think that these models have nothing going for them other than their looks. Or even worse, most people assume these models aren’t intelligent. I’ve known a handful of these  [click to continue...]

Make Your Business Ready for an Electricity Blackout

30 years ago, everyone hopes the world are increasingly sophisticated and politically stable. Today it seems that there have been many technological advances, but the power supply is uncertain. This is partly due to the dynamics of the world have presented us with an oil supply much more destabilized and governments have an interest in ...

Make Media that Serves

I was the keynote speaker at Perry Drake’s UMSL digital marketing event last week. The room was a mix of agency people, business owners, and students. With that in mind, I asked them if they wanted to see what I speak about with businesses who are asking about how to use media and community to […]

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eBook: Winning with Authority Rainmaker – Integrated Content, Search & Social Media

When faced with the seemingly insurmountable odds of information overload, 63GB per person per day in the USA, how can brands, let alone enterprising individuals stand out? Be the best answer wherever customers are looking. And how do you do that? By creating authority across channels and media from search to social to wherever content [...]

Direct vs. Indirect Creative: Which ad is better?

Which approach to design is better: direct or indirect? This post examines the pros and cons of each approach through two real-world examples and focuses on what ultimately matters when it comes to creating any ad: communicating your value proposition.

No Email Marketing Strategy is Complete Without These Two Tactics

Does your email marketing strategy account for the experience you're creating both before and after the click? Here are two very important tactics that'll help you create more delightful email marketing experiences that convert.

Ways To Make Your Home More Energy Efficient

Keep your energy bills can be a challenge, especially in the winter months. However, there are many things you can do to make your home more energy efficient, reduce costs and help the environment in the process. Some of these tips require initial capital, but reducing your energy bills will more than make up for ...